Ellis Bradley
Picka, 2025
Picka (pronounced “Pick-a”) is a proposed online platform designed to reframe physical activity as a public good. It encourages alternative forms of movement by offering users physical, social, and financial incentives.

The identity centres on bold typography, vibrant colours, and dynamic motion. The typeface Ginger by F37 is used in striking Barbara Kruger–style headers and adapted in the logotype to reflect the brand’s personality. 

As a primarily digital platform, Picka required an electric colour palette. Competitor research and accessibility testing informed a scheme that is distinctive, screen-friendly, and energetic, while remaining inclusive.

(BRAND GUIDELINES DOCUMENT COMING SOON) Colophon Outcomes:    Brand Guidelines, Mockups, Motion Assets
Processes:    Illustrator, Photoshop, After Effects, Processing
Typefaces:    Ginger - F37
                         Ginger Mono - F37     Ellis Bradley ©2025